GearUp

NovaWear is a fast-growing direct-to-consumer apparel brand known for limited drops and seasonal collections. Before Apexus, they were fulfilling in-house from a single coastal warehouse, struggling with promo spikes, 2-day coverage gaps, and rising shipping costs. Apexus designed a multi-node fulfillment program, standardized pick/pack quality, and introduced real-time visibility—turning launch days from “all hands” crises into routine operations.